ROLE OVERVIEW

GOOGLE AD ACCOUNT MANAGER

About us

The Volunteer Well is a Canadian non-profit dedicated to fostering a more inclusive, compassionate society by directly connecting volunteers ("givers") with individuals in need ("receivers"). Through an innovative direct-source volunteering model, we empower individuals, strengthen families, and unite communities—especially those facing systemic barriers such as women, seniors, new immigrants, low-income individuals, and marginalized groups.

Our mission is powered by a digital portal, high-impact programs and events, partnerships with businesses and philanthropists, and advocacy that champions generosity as a force for social change. By breaking down traditional barriers to support and promoting a culture of giving, we envision a world where kindness, justice, and human connection thrive.

Why Join Us?

Make a measurable impact on communities in need.
Be part of a passionate team that values empathy, innovation, and collaboration.
Gain hands-on experience in digital marketing within the non-profit space.
Strengthen your skills in campaign strategy, analytics, and creative messaging.
Contribute to a mission that prioritizes equity, inclusion, and social change.

Role Overview

We are seeking a strategic, mission-driven Google Ad Account Manager to lead the planning, execution, and optimization of our digital advertising campaigns through the Google Ad Grants program (USD $10,000/month).

This role is critical to

Increasing brand visibility and engagement
Promoting our core platform-the Generosity Hub
Supporting fundraising and volunteer recruitment efforts

The ideal candidate has experience managing Google Ad Grants for nonprofits, a results-driven mindset, and a passion for social good. You’ll collaborate across departments and ensure every ad dollar is maximized to meet awareness, engagement, and impact goals.

Key Responsibilities

Strategy & Planning

Develop tailored Google Ads strategies that align with our outreach, fundraising, and engagement objectives.
Conduct audience targeting, keyword research, and competitor analysis.
Plan campaigns to promote events, initiatives, and key messaging.

Campaign Management

Create and manage campaigns on Google Search, Display, and YouTube.
Write compelling, mission-aligned ad copy.
Optimize campaigns for click-through rate (CTR), conversion rate, and quality score.
Ensure compliance with all Google Ad Grants guidelines and policies.

Reporting & Optimization

Track KPIs and conversion goals using Google Ads, Analytics, and Tag Manager.
Identify areas for improvement through A/B testing and ongoing data analysis.
Provide regular performance reports (weekly/monthly) with actionable recommendations

Cross-Functional Collaboration

Work closely with content, program, and web teams to ensure cohesive messaging and landing page alignment.
Build organizational capacity by sharing knowledge and training internal staff on best practices and updates in digital advertising.

Qualifications

1–2 years of experience managing Google Ads, ideally with non-profits or social impact organizations preffered but not mandatory.
Familiarity with Google Ad Grants structure, limitations, and optimization techniques.
Proficient with Google Ads, Google Analytics, Google Tag Manager, and SEO principles.
Data-driven approach with solid analytical and reporting skills.
Excellent communication and time-management abilities.
Google Ads Certifications (Search, Display, or Video) are a strong asset.
Self-starter with a commitment to social equity and inclusion.

Lived Experience & Equity Commitment

The Volunteer Well embraces equity, diversity, and inclusion. We strongly encourage applications from individuals who identify as Indigenous, Black, racialized, 2SLGBTQ+, newcomers, women, persons with disabilities, and others with lived experience navigating systemic barriers. We value the perspectives and skills that come from diverse backgrounds and recognize lived experience as an asset to this role.

Google Ad Account Manager – Nonprofit & Volunteer Marketing

Job Type