Google Ads Specialist (Remote, Part Time)

• ----- About Right to Live

Canada is currently facing a human rights crisis of international consequence: poverty-driven disability euthanasia (MAiD). Individuals, blocked by state-enforced poverty, are choosing to end their lives with state assistance due to being unable to access essentials such as medical procedures, supportive housing, or even food. This systemic failure has triggered a United Nations investigation, criticism from the Canadian Human Rights Commission, and global condemnation.

Right to Live Canada is engineering the only viable, system-level alternative to this crisis -- Social Brokerage. By creating a pipeline between sources of raw capital and specific one-time support plans ("Stability Mandates") for individuals in the process of applying for MAiD, the organization creates the "viable alternative" that the system itself mandates its assessors to find but does not currently provide. This represents the world's first market-based solution to poverty-driven euthanasia and the creation of a social impact credit system which exchanges philanthropic capital for verified, life-affirming outcomes, akin to carbon credits.

Right to Live Canada is currently pre-pilot.

• ----- Impact

Google donates US $10k/month in Ad Grants credit to every eligible charity. The Google Ads Specialist will utilize that to generate:

• clicks and views
• steady monthly donors
• a growing newsletter list
• social media followers

This is a non-profit in the start-up and development stage, so an ability to work from scratch is welcomed. Meanwhile, this also means freedom, a full ad grant to access and room to grow.

• ----- Core Responsibilities
• Oversee and optimize our Google Ad Grant—keyword research, ad copy, bid tuning, compliance.
• Coordinate with web devs to ensure paid-search landing pages in Wix are conversion-ready; recommend layout or copy tweaks.
• Map and track funnels (donation, newsletter, advocacy) by setting GA4 goals, Tag Manager events, and UTM conventions; request tech help when custom code is needed.
• Iterate relentlessly: A/B-test ads & pages, prune low-quality terms, and lift CTR, CPA, and ROAS.
• Report monthly using Google Data Studio (Looker Studio) templates—translate metrics into clear, actionable insights for staff and board.
• Advise the wider team on on-page SEO, Ad Grants policy changes, and future channel expansion (YouTube, Display, Performance Max).
• ----- How to Apply

Apply through Volunteer Connector, Charity Village, or email [email protected]